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Sample CEO Letters 

Before the Campaign (CEO Letter)


Dear Colleague:

How do you feel when you help another person? Imagine if you had the chance to help more than 300,000 people in our community. Each year that opportunity presents itself through the United Way Community Campaign.

This year more than ever, local nonprofit health and human service agencies need your help to continue to improve the quality of life for everyone in our community. [Company Name] has a tradition of generosity, and I know that this year will be no exception. The easiest and most effective way to make a difference in our community is through the United Way Community Campaign.

[Company Name] stands by the Community Campaign because it supports programs and initiatives that make a positive difference and deliver results.
[Company Name]'s campaign kicks off on [Date] and is chaired by [Coordinator's name]. Our goal this year is [$ Amount]. It will take the support and commitment of all of us to reach this goal.

In the coming weeks, your co-workers will ask you to respond by making a contribution. Remember all of the people you will help with your gift through the Community Campaign. On behalf of the United Way Community Campaign, thank you for showing the way you care for our community.

Regards,

CEO


After the Campaign (CEO Letter)

Dear Colleague:

I would like to take the time to thank you personally for your gift to our community through the 2003 United Way Community Campaign. Because of your generosity, our friends, families, neighbors, and co-workers can take comfort in knowing that nonprofit health and human service agencies in our community will continue to provide essential and life-saving services.

Again, thank you so much for showing the way you care for our community.

Regards,

CEO

 

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United Way of the Capital Area
30 Laurel Street
Hartford, CT 06106-1374
Phone: (860) 493-6800
Fax: (860) 493-6809