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you invest in what matters:
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and a thriving community.
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campaign toolkit : toolkit guide

  This section was designed to provide you with tools to run a successful campaign. Please use the links below to navigate.

The links on this page are to PDF files,

which may require you to download a free version of

Adobe Acrobat Reader.  Click the link below to download.
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Click the picture below to download the 2007 Coordinator Toolkit guidebook in .pdf format, or use the links below right to access individual pages (all files are .pdf files).

A message from
your chairman

Giving Matters Through Community  Investment

Facts Matter

Best practices matter

Tools Matters

Leadership giving

Year-round involvement

Materials matters

Campaign material order form

Community Investment speaker/tour request form



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Click the links below to order campaign materials, or to request a speaker or agency tour. 

Campaign Materials Order Form   Speaker/Agency Tour Form

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Logos and Graphics

Below are .jpg and .eps versions of our the United Way Community Campaign logo for use in your own promotional materials.

Please note: As one of our most important branding elements, the United Way Community Campaign logo must always appear as shown on this page. Never attempt to redraw the logo, break apart its elements or add other graphic elements directly to it. Always resize the logo proportionately. The logo must appear along the right margin in all materials, except for envelopes.  When reproduction constraints prevent the use of the primary full-color, use one of the alternative one-color versions: one-color blue or one-color black.

Please click here to review the United Way's Brand Identity Guidelines.


United Way Community Campaign logo

4 Color
Black and White


Other campaign related logos:

Community Health Charities of Connecticut logo

Community Health Charities Logo

giving matters logo

Givings Matters

Note: If you are having difficulty downloading the logos, or need a format not provided here, click here to send an e-mail to the Marketing/Communications Department and a staff member will assist you.

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Video Clips

2007 United way campaign video


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2007 United Way Community Campaign Stories

Shawn’s story 

A safe place to live and a house to call your home … Simple things that can have a huge impact on a family. Locally, your United Way Community Investment contributions are helping to strengthen families by increasing their financial independence and improve their quality of life. One example is Shawn’s grandmother, first time homeowner Patricia Tummings, who was able to purchase a home of her own with the guidance of several United Way Community Investment funded programs.

In July of 2004, Tummings says she was tired — tired of climbing up three flights of stairs to her third floor apartment, — tired of paying rent — and tired of having to restrict her then five-year-old grandson, Shawn’s, energy to avoid upsetting other tenants. She decided she wanted to make a change and purchase a home of her own. She began taking steps toward home ownership at the Urban League of Greater Hartford, a United Way Community Investment partner agency, where she signed up for the First-time Home Buyers Program. The program provides one-on-one education and pre-purchase counseling for individuals and families beginning the process of purchasing their first home.

After an initial assessment, Tummings’ Urban League housing counselor referred her to Co-Opportunity, the lead agency of the Hartford Asset Building Collaborative (HABC), another United Way Community Investment partner. Through the collaborative Tummings was able to take a financial literacy course that helped her qualify for an Individual Development Account (IDA), to save for a home.  Her savings in the IDA were matched two to one.* 

For well over a year, Tummings saved through her IDA and worked to improve her credit using the skills she learned in the financial literacy course. In December of 2005 she purchased her home which was built by Christian Activities Council (CAC), a local nonprofit development corporation. In the Urban League First-time Home Buyers Program, Tummings learned the value of joining block associations and being a good neighbor and responsible citizen. That’s why she was quick to get involved when she learned about her neighborhood association. “This is a safe place for my family and I want it to stay that way,” she says. Your contribution to Community Investment helped Patricia Tummings give her grandson a safe place to live, to grow and to play by helping to increase their financial independence.

* IDAs are available to working families whose income qualifies them for the program. For example, in 2007, a family of four with a combined annual household income of approximately $40,000 or less would qualify for an IDA.

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Megan’s story

The Lupus Foundation of America estimates between 1.5 - 2 million Americans have a form of lupus, a chronic inflammatory disease that can affect various parts of the body, especially the skin, joints, blood and kidneys. Despite the large number of people diagnosed with lupus, many Americans are unaware of what the disease means and how it affects those who suffer from it.

Megan was diagnosed with lupus just over two years ago. Even though Megan looks like a typical 13 year-old girl on the outside, on the inside she struggles with a great deal of pain from her illness. She often lacks the energy she needs to get through the day as a healthy child would, causing her to miss school on occasion and making participation in many sports or after school activities challenging. Unfortunately, many people don’t understand what lupus is and it causes them to react negatively to Megan at times.

“As a mother the worst thing is to see your child struggling with an illness, but then to have to watch her struggle with people’s fear of that illness, it just breaks my heart,” says Megan’s mom Melissa. “There are many parents, who don’t want my daughter to be with their children. What they don’t understand is that Megan can’t infect their children. I just want them to see her for the beautiful child that she is.”

The Lupus Foundation, Connecticut Chapter connected Megan and her mom to another family with a daughter, Aida, who is Megan’s age and also struggles with lupus. Of her friendship with Aida Megan says, “I became a lot stronger once me and Aida became friends. She understands what I’m going through.”

Lupus hasn’t stopped Megan from living a full and happy life. Not only is she a good student and a member of her school’s cheerleading team, but she and her family also work closely with the Lupus Foundation to help raise awareness about the disease. Whether she is participating in walks or speaking in front of Congress, Megan is determined to help people understand lupus isn’t contagious, but her courage can be. Your contribution to Community Investment helps Megan achieve her goal.

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Miranda’s story

Having enough to eat… a basic need that makes a huge impact on a child. According to Foodshare, the regional food bank for Hartford and Tolland counties, approximately 40,000 children in the Greater Hartford area rely on food assistance programs. Locally, your United Way Community Investment contributions are helping to feed children in need each day after school.

Every week day afternoon, at the Southwest Boys and Girls Club in Hartford, Monday, over 100 children are provided with a hot, balanced meal. Recognizing that the economy is difficult right now and there is a hunger need not being met, the Club is working with Foodshare, both United Way Community Investment funded agencies, to provide the children with a late afternoon meal and prevent many from going without dinner.

“It [the dinner program] actually is essential to our programming here because it provides the kids with the energy and nourishment they need to get through the second half of the day,” says Kristina Battle, Unit Director at the Southwest Boys and Girls Club. “For many of our kids, this meal is the last meal they have, there is no dinner waiting for them at home.”

Miranda has been attending the Southwest Boys and Girls Club’s after school program for almost a year. There she is safe to learn, play and grow, while her mom finishes her work day with the peace of mind that comes with knowing her child is well cared for and fed.

No child can be expected to excel academically, socially or emotionally if they haven’t had enough to eat and no child should have to go to bed hungry. Today, thanks to the Club’s partnership with Foodshare and your Community Investment contributions, Miranda, like the more than 100 other children who benefit from the dinner program at the Club, doesn’t have to do her homework on an empty stomach. When asked about the dinner program Miranda says, “I think this is a good way for us to get healthy and the food tastes good.”

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Click on photo to download high resolution. Then right click and select save as.
Brandon Christian Donterrius
Megan Miranda Shawn



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What your dollar buys in the 40-town Capital Region


$1 a week provides free vision screening for three preschool children.

$1 a week helps one person develop their literacy skills.

$2 a week helps one senior citizen get the support they need to continue to live safely in their own home with dignity.

$2 a week provides help for more than 60 children with special learning needs so they can improve their reading, language and math skills.

$5 a week provides one family with diabetes counseling.

$5 a week helps four people receive the emergency services they need such as food, shelter and counseling.

$10 a week helps four children gain access to tutoring so they can achieve better grades in school.

$15 a week helps two families obtain safe and affordable housing.


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ecial Events


Click the links below for information about Special Events that can help make your campaign a success.

Special Event Ideas
Fundraising and Gift Incentives (Vendor) List

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 of Caring

September 7, 2007 will be United Way Community Campaign Day of Caring XVI, and the beginning of the 2007 United Way Community Campaign! In 40 towns in north central Connecticut, more than 4,000 company employees will volunteer their time and talents to do much needed projects at hundreds of local non-profit organizations. For more information about how to participate in Day of Caring XVI, please contact Sue Lakin at (860)493-6821 or slakin@uwcact.org.

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